That which is the truth.

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Recently I learned a new term. Foresight.

What could that be? I delved into the explanation and meaning on various continents. The meaning was different in most universities just like cuisine differs in its ingredients.

While some meanings stemmed from corporate strategy, on other continents it found its niche in politics.

Then more terms were to follow. Strategic foresight. Technological foresight. Corporate foresight. Alternative Futures. Scenario planning. It felt as if the term “Forecasting”, used for Sales forecasting and also fashion forecasting had been replaced by something bigger and macro in its dimensions.

The focus shifts.

Future of the world is explored in some parts. Future of private corporate enterprise. Future of products. And the future of Future.

Then there were the Futurologists & Futurists.

Wikipedia says:

Futurists or futurologists are scientists and social scientists whose specialty is futurology or the attempt to systematically explore predictions and possibilities about the future and how they can emerge from the present, whether that of human society in particular or of life on Earth in general.

and who all does it include?

More generally, the label includes such disparate lay, professional, and academic groups as visionaries, foresight consultants, corporate strategists, policy analysts, cultural critics, planners, marketers, forecasters, prediction market developers, roadmappers, operations researchers, investment managers, actuaries, and other risk analyzers, and future-oriented individuals educated in every academic discipline, including anthropology, complexity studies, computer science, economics, engineering, Urban design, evolutionary biology, history, management, mathematics, philosophy, physical sciences, political science, psychology, sociology, systems theory, technology studies, trend analysis, and other disciplines.

Basically that means………… everyone!

Funny place to be in , the Present.

Sierpinski’s triangle & Fractal Gupitar

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Yesterday something happened. Remember that feeling when what you have always believed in your life gets refuted by a new finding and suddenly the world doesn’t look the way it always did? That something happened.

The trigger was a mathematics professor of Santa Fe university through the online mooc on Complexity Explorer.

The birds chirp outside on a tree blossoming with red spring flowers. A tributary of the Ganges flows near my backyard. On the other side of the house,the Victoria Memorial is sometimes visible through the haze.

Till last week I was teaching students of my drawing workshop I hold, that there are three dimensions. Yesterday, a non integer dimension was proven by this professor. Sierpinski’s triangle, Koch curve and the snowflake. Imagine a dimension within two given dimensions, the monodimension (single dimension), duo dimension (2D) and the third somewhere in between.

While, I won’t get into the details of the explanation, he has provided quite well in this open mooc; things he said triggered further thoughts.

” ..imagine…” he said, “if I had a magic box and could blow up the cube to double its size….”

Things doubling up, or blowing up triggered interesting memories. Remember the movie, “Honey I shrunk the kids” or better still “Honey, I blew up the kids”?

Hasn’t every kid five years of age wished that the cake/icecream/chocolate in their hand would magically double its size? A table laden with goodies would “magically” appear from somewhere. If there is a Gulliver, can’t there be a Gulliver of matter?

So, have we tried blowing up anything? Maybe yes. Thermacol looks closely possible. A plastic. Maybe there are others.

What if we can add a fractal space into a cube? The cube would expand and blow up? What if we added a sierpinski triangle space into a gold bar? Would gold start floating in space? What if we expanded the space further and further and further? Can we make it so big that we can star living on a Gold planet. Maybe call it Gipinski or Gupitar.

What if we used a stronger material. Spider’s web? And created a planet out of that? Can we one day be actually staying there instead of on Mars?

Image source: WikiSpaces

How Colour Branding is working in Politics

Elections in India have become a huge gala of sound, noise and drama. Add the songs, events, digital marketing and you get a full 360 marketing campaign.

Today’s public held swearing-in ceremony at the state capital Kolkata, was fashionable.

The newly elected party had in huge doses, a political brand presence. It demonstrated people power, by the sheer number of human population surrounding the event and an association with a certain color scheme, liberally used in the decorations. For a State that boasts of as much  land territory and population as that of a small country ; a state language (Bengali) which has 211 million speakers in the world; a grand event did not seem unusual.

A creative like me with absolutely zero to borderline interest in the political scene, was surprised by the recent election campaigns used by various political parties. I grew up in the New Delhi area in the 80’s and 90’s, when every national event or visiting dignitary visit (there were plenty) had elaborate doses of tri-coloured flower & leaf arrangement or the “many-flowerpots-arrangement” of the horticulture department. While Marigold / Dahlias were usually denoting the Orange, the Leafy Palms represented the Green band in the national flag. I am forgetting what they did about the whites. Petunias, maybe.

In the national elections a couple of years back, while one party; (represented by the holy saffron hue bordering on fanta orange), tried to bring in the green and white in many places in its ad space, it was perhaps  primarily seeking to be identified with its lotus orange usp. Fanta, Vodaphone and other brands have successfully used the orange colour to show excitement and cheer in their logos.

The Bengal party, after branding the city with Blue and White (seemed to be borrowed from the sari of the Missionaries of Charity) and now adorning everything from lampposts, railings to the great event itself; exemplifies the success of its understanding of colour perception.

What remains unbranded perhaps is the rest of the contingent of the political nobles. Will it be a wonder if lack of symbolic colour translated to the lack in its personality? Or worse, the choice of a wrong colour could signal contrary emotions? Let’s wait and watch.

Baby steps to Branding a city

When these pictures were taken, the elections were in full swing in West Bengal, one of the eastern state of India. I gauge that the predominant Blue and white paint which is adorning each pavement, divider and most buildings, has been done in the recent past. And if you are traveling at night, be greeted by blue and white led lights twined around what would have been once, charming lampposts. Said to be reflective of the colors of the present ruling political party, it seems a bit overdone.

Other hilarious such instances which can be recalled in other states is a Shivaji statue sprouting up in all places and planned to be erected on an island in the Indian Ocean; another one decided to erect party symbol, Elephant sculptures, in her particular state.

Ironically however, the color choice is quite apt for the city. The colors are associative of the saris of Missionaries of Charity and Mother Teresa who lived here many years. Blue and white are colors which are extremely soothing in the hot and humid weather. I recall standing in a fort in Jodhpur, Rajasthan and looking below at the sea of houses painted in a hue of blue. The local boy informed me that “neel” a local coloring agent used for clothes is added to the white wash of outdoor structures and is said to keep the houses a few degrees cooler in this desert state.

So Yes. Blue and white is good, but in limited quantities. City populous and artist community opinions should be considered before widespread branding affecting the city space. Maybe some out of the other 20 million who inhabit this city could have good ideas on what their surroundings should be like.

 

Visual Merchandising “on the go”

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The culture of India is diverse and we seem to thrive in the diversity. Every time you travel to a new state, city, town or even a lane; you would be thronged by a sellers with various wares. In some cases though, the quality could be questionable, but our ingenious sellers find ways to display, present and sell their wares.

Whether its a mobile shop “carried” from compartment to compartment of a local commuter train; or a pavement side display of something that would grab your attention, whether or not you require the products; your journey would be a moving canvas of color and variety.

Major audience? Women, naturally!

Colour (s) of the Year 2016.

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Every year, colour company Pantone releases a shade what it calls the “Colour of the year” which is then popularized by its use in products and fashion. Last year it was Marsala, a reddish brown hue.

When Pantone announced not one, but two colours of the year for 2016, it was somewhat surprising deviating from its tradition of a single main colour.

If one thinks deeply, can there really be only one colour for a year? In the landscape above, the morning sky seemed to have “followed” Pantone’s colour direction for the year. In its vastness it enveloped not just the pink “rose quartz”, but also the blue “Eternity” shade and also shows how it can be blended together.