Third in the series of a two decade old advertisement design.


Here are the previous two, On not Giving up and On Character.


On the Design! of Character


I recently found this paper amongst some others which I must have saved since over twenty years. It was around 1994, one in the series of advertisements by a company called Nexus Equity for JK Cements. The typographical treatment of the text is particularly interesting how the size diminishes as it catches your attention and you are tempted to read on. The font is an unassuming Times New Roman.