This is the post that got me over one million likes……

free-pictures-14

Some people become coal miners. Others are born aristocrats with a silver spoon dangling so from their mouth, if it falls, is replaceable.

Look at the world. We have divided ourselves into nation states. Nation states whose boundaries are formed by the blood of other men, whose territories were annexed or our own which we fight to defend. Others, still are in the midst of fighting, fuelled by the generous doses of capitalist dreams. And finally some …… some still seeking their historic identities.

Do we really like to fight? What do we defend?

Humanity it appears, is on the edge.

Are we living how we intended to live?

With overloads of information and overdoses of media’s sensorial enrapture?

Sense, is a simple word. Sense may mean our human sensory organs. Sense may also mean our understanding in spite of them. Our Sensibility.

Animals also have sensory organs and instincts. We have sensory organs, but also sensibility.

Funny it is, we are slaves to our senses, not to our sensibility.

Each time we see that notification, a “like” we get, or a generous reply, it lifts us with enough dopamine for the minute. The minute over, we again check our status on our various sensory (social) media sites.

At the traffic signal, we take the time to answer our various communications, many of which can wait and many of which are not worthy of our time, but our giving it time, makes it worthy of us. At the same traffic signal, a teenager would pass nonchalantly with eyes fixed on a smart screen and ears tuned to the radio waves emitted by the sound signal on their smart device. Sometimes meeting with an accident mid road. Can we sense our worth now?

We take pictures not to keep memories by as a visual record keeping of our every minute of the lives. Sometimes we pose, and while posing dangerously, many also die. (selfie deaths)Then we exhibit these so called pictures on our sensory media sites and await the feeling of dopamine rush.

We wait. We wait.

The first like and we breathe a sigh of relief!

10 likes and some comments, we feel socially included.

100 likes, we feel socially honored.

1000 likes or more, we feel socially elevated. We revel in our sensory social position like demi – gods.

What have we become? A race of disconnected individuals? Our connection far greater to our devices than even to ourselves.

What does your sensibility say to you?

“Don’t do this…”

Doesn’t it?

That is proof enough of our being highest in the living hierarchy.

But, if it isn’t what you hear in your mind, I have no words left to describe you.

I shall not pose further questions to you, but continue my monologue.

The question itself is the crux. It’s the source of our identity. We base our identities on geographical areas, age, gender, profession, occupation or social and financial position. Our acceptance in those categories are crucial to our existence. Or so, it would seem.

Some time back, we were told that every human on earth has a unique set of fingerprints. Only suspected criminals were tested for fingerprints. Then our monitoring grew and we now have full biometric identities. India is trying to make the largest database of biometric identities of humans on this planet along with also very successfully increasing its real population to the largest in the world. I can’t own a phone connection (communicate) or a bank account (transact my savings for subsistence), if I haven’t shared these details with our nation state governance. Nor can I use an ISP to self-publish this article. (Share ideas)

What every marketer trying to sell us a frozen packaged preservative cocktail or a sugar laden drink, both of which our sensibility tells us isn’t right; revolves around our grouped identities called a “target set” or our forced grouping formed through these sensory inputs.

I go ahead and guzzle litres of fizzy carbonated drinks, thawing the chemical soups packaged for my “convenience” for the rush of mood elevating hormones released and which the “pretty” girl (usually) on TV alluded would make me a socially elevated demi god and a super mom.

We fail as humans and succumb to our senses.

Digital media wins. Over distance. Time. Social space. And us, the Humans.

Then we often make a mistake and offer the excuse,

“I, after all…… am human!”

 

PS: As you can see, I did not get any likes for this post. That was to engage you as an audience.

 

 

 

 

Baby steps to Branding a city

When these pictures were taken, the elections were in full swing in West Bengal, one of the eastern state of India. I gauge that the predominant Blue and white paint which is adorning each pavement, divider and most buildings, has been done in the recent past. And if you are traveling at night, be greeted by blue and white led lights twined around what would have been once, charming lampposts. Said to be reflective of the colors of the present ruling political party, it seems a bit overdone.

Other hilarious such instances which can be recalled in other states is a Shivaji statue sprouting up in all places and planned to be erected on an island in the Indian Ocean; another one decided to erect party symbol, Elephant sculptures, in her particular state.

Ironically however, the color choice is quite apt for the city. The colors are associative of the saris of Missionaries of Charity and Mother Teresa who lived here many years. Blue and white are colors which are extremely soothing in the hot and humid weather. I recall standing in a fort in Jodhpur, Rajasthan and looking below at the sea of houses painted in a hue of blue. The local boy informed me that “neel” a local coloring agent used for clothes is added to the white wash of outdoor structures and is said to keep the houses a few degrees cooler in this desert state.

So Yes. Blue and white is good, but in limited quantities. City populous and artist community opinions should be considered before widespread branding affecting the city space. Maybe some out of the other 20 million who inhabit this city could have good ideas on what their surroundings should be like.

 

Colour (s) of the Year 2016.

pursuit of imagination

Every year, colour company Pantone releases a shade what it calls the “Colour of the year” which is then popularized by its use in products and fashion. Last year it was Marsala, a reddish brown hue.

When Pantone announced not one, but two colours of the year for 2016, it was somewhat surprising deviating from its tradition of a single main colour.

If one thinks deeply, can there really be only one colour for a year? In the landscape above, the morning sky seemed to have “followed” Pantone’s colour direction for the year. In its vastness it enveloped not just the pink “rose quartz”, but also the blue “Eternity” shade and also shows how it can be blended together.

Smarty Pants

If you were ask in India what is the current buzzword, supported by marketing efforts of course, you would get Make in India, Digital India, Smart Cities among some more floating on the social net.

All of a sudden we are considering being “Smart”. Silently we whisper to each other “What is meant by Smart”? Is what is meant “Smart” by them the “Smart” we understand? (Do we really?) We then look up to the architects of the word and ask , “What is Smart?”.

The self appointed architects reply with a mock shock,

“You don’t know?… “See.”

They point towards a country and its city demonstrating some glass, shiny metals and a lot of automation technology.

“Oh!” We look amazed at the trains that go on hyper speed and the doors that open and shut automatically, sensors that send information ahead to someone and someone or something who supposedly makes life simpler in this maze of productivity with people like working ants going about their jobs.

“We can do that?!” we look on mesmerized, silently wonder how many potholes we have avoided that day and how much water to expect in the municipality tap. This smart city appears to look like heaven.

“We can accomplish that?”, We ask again in disbelief!

Nods the architect. “A few trillions here and there, but it is possible.”

“Where are the Trillions coming from?” we ask still in disbelief.

“FDI mostly. Fourteen countries have shown interest.”

We whistle in further disbelief.

“Wow! Fourteen countries will tell us how to live smartly.” Impressed at the achievement. We close the latest edition of Shiv Puraan. Old Sops of life. Lets embrace the new.

“Who..”, we ask further, “..would be living in these smart cities?”

“Smart citizens.” They answer. “Smartly qualified with smart education”.

We applaud!

“How..” we ask, “Would you find these smart citizens?”

The architects now loose patience at this inevitable question and blurt.

“You have too many questions! You are not Gift-ed. You are certainly not smart and don’t qualify to stay in a smart city!”

Disappointed, we start looking at the map and looking for the other non smart cities to live in.

“Don’t worry,” the architects console, “We may be working towards an inclusive society where even the lower income group can be accommodated.”

We breathe a sigh of relief. When we go to discuss this at our daily pavement dwellers meeting over a boiling broth of today’s Dal, most have the same question:

“Will the pavements be really clean? They won’t trouble us every six months for pavement leveling?”.

“We don’t know about clean, but they promise they will be smart.”

“Smart?” asks the pavement mother, cradling one kid on her lap and another suckling on her breast.

We go on to explain what is meant by “Smart”.

“See….” we point towards that country with that city gleaming in the night.

The pavement dwellers rub their eyes in disbelief.

( to be continued.)

Marsala: Colour of the year 2015

Every year Pantone, international authority for colour promotes one colour. For this year they have chosen Marsala. The name Marsala comes from the Italian wine produced in the city of Marsala in Sicily.

https://i2.wp.com/www.pantone.com/images/COY/2015/pages-Main/Pantone_Color_of_the_Year_Marsala_Color_Standards.jpgPANTONE Chip Drive in Marsala

In the Indian context, its more like a watered down and sun faded version of Gheru (brick red) minus the yellows.

Here are its vital statistics:
Pantone: 18-1438
Hex:  #955251
RGB: 149.82.81

Pics courtesy: Pantone website.