Speed and Agility

“Next time, I’ll come and spend a week teaching them ( PG mgt students) how to use Agile for business innovation.” was a suggestion to the Board. It wasn’t the first time I was attending a board meeting, but it was the first time I was in attendance for a business school. I wondered what the concept was, an oft repeated statement. Is it often that IT philosophy is used in other disciplines? I remember Prof. Karl Ulrich at Wharton had a background in Mechanical engineering and also borrowed some concepts from operations management to create rather interesting and simplified … Continue reading Speed and Agility

Should you let the Lions sleep?

While at NIFT, a major part of my job became pushing files with lingo such as post facto, ex post facto, pro bono, status quo and the sorts. (Why a “fashion” institute is still stuck with an ancient method of record maintenance is still a puzzle to me.) The word status quo came towards me from many directions. “Don’t challenge the status quo” came again from the HR in a private jewellery company, as I experimented with changes in the branding plan. That actually pushed me a step further towards the door. “Let the lions sleep” advised another colleague in … Continue reading Should you let the Lions sleep?

How Colour Branding is working in Politics

Elections in India have become a huge gala of sound, noise and drama. Add the songs, events, digital marketing and you get a full 360 marketing campaign. Today’s public held swearing-in ceremony at the state capital Kolkata, was fashionable. The newly elected party had in huge doses, a political brand presence. It demonstrated people power, by the sheer number of human population surrounding the event and an association with a certain color scheme, liberally used in the decorations. For a State that boasts of as much  land territory and population as that of a small country ; a state language … Continue reading How Colour Branding is working in Politics

Visual Merchandising “on the go”

The culture of India is diverse and we seem to thrive in the diversity. Every time you travel to a new state, city, town or even a lane; you would be thronged by a sellers with various wares. In some cases though, the quality could be questionable, but our ingenious sellers find ways to display, present and sell their wares. Whether its a mobile shop “carried” from compartment to compartment of a local commuter train; or a pavement side display of something that would grab your attention, whether or not you require the products; your journey would be a moving … Continue reading Visual Merchandising “on the go”

How we “Make in India”

Nothing Happens unless something Moves. Albert Einstein. Last autumn, I got the opportunity to take a “Makers” workshop for a bunch of management students. They considered it as “craft” exercise. The aspect of making was new to some of them. We started with the material most familiar to them and many people across the world and that is Paper. For the next Makers Workshop we introduced Plastic and this time the group was clearer with their understanding of how to use a material The next trimester, we introduced a Hackathon competition and the brief was to use basic material such … Continue reading How we “Make in India”

Smarty Pants

If you were ask in India what is the current buzzword, supported by marketing efforts of course, you would get Make in India, Digital India, Smart Cities among some more floating on the social net. All of a sudden we are considering being “Smart”. Silently we whisper to each other “What is meant by Smart”? Is what is meant “Smart” by them the “Smart” we understand? (Do we really?) We then look up to the architects of the word and ask , “What is Smart?”. The self appointed architects reply with a mock shock, “You don’t know?… “See.” They point … Continue reading Smarty Pants