Lady In The Deluge

There is something about Calcutta which brings out the need for creative expression. The rain clouds over the sky for over fours months a year. Many times it rains when the sun is shining. Dull, dreary, this perhaps explains the slow pace of everything including traffic. The last week across the globe has been about floods. Everywhere. Typhoon. Tornado. Bursts of rain in Mumbai yet again, and of-course in Calcutta too. Who is the “Lady In The Deluge”? She seems to be an urban lady, dressed for a party. Wearing a cold shoulder dress, tattered at one sleeve. Her oversized … Continue reading Lady In The Deluge

How Colour Branding is working in Politics

Elections in India have become a huge gala of sound, noise and drama. Add the songs, events, digital marketing and you get a full 360 marketing campaign. Today’s public held swearing-in ceremony at the state capital Kolkata, was fashionable. The newly elected party had in huge doses, a political brand presence. It demonstrated people power, by the sheer number of human population surrounding the event and an association with a certain color scheme, liberally used in the decorations. For a State that boasts of as much  land territory and population as that of a small country ; a state language … Continue reading How Colour Branding is working in Politics

Baby steps to Branding a city

When these pictures were taken, the elections were in full swing in West Bengal, one of the eastern state of India. I gauge that the predominant Blue and white paint which is adorning each pavement, divider and most buildings, has been done in the recent past. And if you are traveling at night, be greeted by blue and white led lights twined around what would have been once, charming lampposts. Said to be reflective of the colors of the present ruling political party, it seems a bit overdone. Other hilarious such instances which can be recalled in other states is … Continue reading Baby steps to Branding a city

Visual Merchandising “on the go”

The culture of India is diverse and we seem to thrive in the diversity. Every time you travel to a new state, city, town or even a lane; you would be thronged by a sellers with various wares. In some cases though, the quality could be questionable, but our ingenious sellers find ways to display, present and sell their wares. Whether its a mobile shop “carried” from compartment to compartment of a local commuter train; or a pavement side display of something that would grab your attention, whether or not you require the products; your journey would be a moving … Continue reading Visual Merchandising “on the go”

Colour (s) of the Year 2016.

Every year, colour company Pantone releases a shade what it calls the “Colour of the year” which is then popularized by its use in products and fashion. Last year it was Marsala, a reddish brown hue. When Pantone announced not one, but two colours of the year for 2016, it was somewhat surprising deviating from its tradition of a single main colour. If one thinks deeply, can there really be only one colour for a year? In the landscape above, the morning sky seemed to have “followed” Pantone’s colour direction for the year. In its vastness it enveloped not just … Continue reading Colour (s) of the Year 2016.

Marsala: Colour of the year 2015

Every year Pantone, international authority for colour promotes one colour. For this year they have chosen Marsala. The name Marsala comes from the Italian wine produced in the city of Marsala in Sicily. In the Indian context, its more like a watered down and sun faded version of Gheru (brick red) minus the yellows. Here are its vital statistics: Pantone: 18-1438 Hex:  #955251 RGB: 149.82.81 Pics courtesy: Pantone website. Continue reading Marsala: Colour of the year 2015

Honey Trap. Neckpiece inspired by the 70’s #movie DON.

Originally posted on The Wanderer:
That’s Helen. Belonging to an era where the vamp was separate from the heroine in the Indian Cinema. Indian cinema seems to be celebrating 100 years this year. I happened to go through a book by film Historian Feroze Rangoonwala, in an equally quaint library in colaba, chronicling the movie history upto the current,which was then 1978. It was surprising, he gave only a picture mention in the entire book to the movie Don, of Amitabh Bacchan who was later catapulted to became a superstar. He mentioned ” a crime thriller” “current star” “villager becomes… Continue reading Honey Trap. Neckpiece inspired by the 70’s #movie DON.

Radiant orchid in Goa

Originally posted on The Wanderer:
We designers look at colors a bit differently. We study their tonal values, their saturation levels, effect of their juxtaposition with other colors and sometimes even give them names. So when I came across a particularly rich colored building in an otherwise drab street in Goa, I screamed in my mind: Radiant Orchid!! Well, that’s the name of the “Color of the year” for 2014 given by Pantone. And this happened to be around 2014. But I’m not sure the painter or the contractor had this in their mind while commissioning these hues for the… Continue reading Radiant orchid in Goa

BMW contest archive 2010

Originally posted on The Wanderer:
Amongst a lot of movement of the last few years, there have been a lot of computer crashes and data loss at my end. So I was surprised to see that my previous idea entry in BMW contest was still intact on the featured home page. I tried clicking on it, but the link was now gone. This was a great concept story I wrote a couple of years back for them which they had featured. It was about a parking concept for urban mobility. Wish I could recover my data back and put the… Continue reading BMW contest archive 2010