Lady In The Deluge

IMG_20170901_131517

LADY IN THE DELUGE. (Mixed Media: Pen & Pastels)

There is something about Calcutta which brings out the need for creative expression. The rain clouds over the sky for over fours months a year. Many times it rains when the sun is shining. Dull, dreary, this perhaps explains the slow pace of everything including traffic. The last week across the globe has been about floods. Everywhere. Typhoon. Tornado. Bursts of rain in Mumbai yet again, and of-course in Calcutta too.

Who is the “Lady In The Deluge”?

She seems to be an urban lady, dressed for a party. Wearing a cold shoulder dress, tattered at one sleeve. Her oversized umbrella doesn’t help in this rain and a stream of water finds its way down her arm. She makes a futile effort to save her smartphone from the rain, bu doubt if it would be of much use. Same with her garments outlining her silhouette. Doesn’t help. The sound of her shoes clicking on the gravel gets muted. She is perhaps trying to find the way to her car.

Is that her car? The one that is submerged? What are those pieces of paper stuck under the wheel?

In the background a couple of friendly colleagues document their adventure.

An empty soda bottle bobs along silently, trying to find its purpose.

END

Advertisements

How Colour Branding is working in Politics

Elections in India have become a huge gala of sound, noise and drama. Add the songs, events, digital marketing and you get a full 360 marketing campaign.

Today’s public held swearing-in ceremony at the state capital Kolkata, was fashionable.

The newly elected party had in huge doses, a political brand presence. It demonstrated people power, by the sheer number of human population surrounding the event and an association with a certain color scheme, liberally used in the decorations. For a State that boasts of as much  land territory and population as that of a small country ; a state language (Bengali) which has 211 million speakers in the world; a grand event did not seem unusual.

A creative like me with absolutely zero to borderline interest in the political scene, was surprised by the recent election campaigns used by various political parties. I grew up in the New Delhi area in the 80’s and 90’s, when every national event or visiting dignitary visit (there were plenty) had elaborate doses of tri-coloured flower & leaf arrangement or the “many-flowerpots-arrangement” of the horticulture department. While Marigold / Dahlias were usually denoting the Orange, the Leafy Palms represented the Green band in the national flag. I am forgetting what they did about the whites. Petunias, maybe.

In the national elections a couple of years back, while one party; (represented by the holy saffron hue bordering on fanta orange), tried to bring in the green and white in many places in its ad space, it was perhaps  primarily seeking to be identified with its lotus orange usp. Fanta, Vodaphone and other brands have successfully used the orange colour to show excitement and cheer in their logos.

The Bengal party, after branding the city with Blue and White (seemed to be borrowed from the sari of the Missionaries of Charity) and now adorning everything from lampposts, railings to the great event itself; exemplifies the success of its understanding of colour perception.

What remains unbranded perhaps is the rest of the contingent of the political nobles. Will it be a wonder if lack of symbolic colour translated to the lack in its personality? Or worse, the choice of a wrong colour could signal contrary emotions? Let’s wait and watch.

Baby steps to Branding a city

When these pictures were taken, the elections were in full swing in West Bengal, one of the eastern state of India. I gauge that the predominant Blue and white paint which is adorning each pavement, divider and most buildings, has been done in the recent past. And if you are traveling at night, be greeted by blue and white led lights twined around what would have been once, charming lampposts. Said to be reflective of the colors of the present ruling political party, it seems a bit overdone.

Other hilarious such instances which can be recalled in other states is a Shivaji statue sprouting up in all places and planned to be erected on an island in the Indian Ocean; another one decided to erect party symbol, Elephant sculptures, in her particular state.

Ironically however, the color choice is quite apt for the city. The colors are associative of the saris of Missionaries of Charity and Mother Teresa who lived here many years. Blue and white are colors which are extremely soothing in the hot and humid weather. I recall standing in a fort in Jodhpur, Rajasthan and looking below at the sea of houses painted in a hue of blue. The local boy informed me that “neel” a local coloring agent used for clothes is added to the white wash of outdoor structures and is said to keep the houses a few degrees cooler in this desert state.

So Yes. Blue and white is good, but in limited quantities. City populous and artist community opinions should be considered before widespread branding affecting the city space. Maybe some out of the other 20 million who inhabit this city could have good ideas on what their surroundings should be like.

 

Visual Merchandising “on the go”

canvas_one

The culture of India is diverse and we seem to thrive in the diversity. Every time you travel to a new state, city, town or even a lane; you would be thronged by a sellers with various wares. In some cases though, the quality could be questionable, but our ingenious sellers find ways to display, present and sell their wares.

Whether its a mobile shop “carried” from compartment to compartment of a local commuter train; or a pavement side display of something that would grab your attention, whether or not you require the products; your journey would be a moving canvas of color and variety.

Major audience? Women, naturally!

Colour (s) of the Year 2016.

pursuit of imagination

Every year, colour company Pantone releases a shade what it calls the “Colour of the year” which is then popularized by its use in products and fashion. Last year it was Marsala, a reddish brown hue.

When Pantone announced not one, but two colours of the year for 2016, it was somewhat surprising deviating from its tradition of a single main colour.

If one thinks deeply, can there really be only one colour for a year? In the landscape above, the morning sky seemed to have “followed” Pantone’s colour direction for the year. In its vastness it enveloped not just the pink “rose quartz”, but also the blue “Eternity” shade and also shows how it can be blended together.

Marsala: Colour of the year 2015

Every year Pantone, international authority for colour promotes one colour. For this year they have chosen Marsala. The name Marsala comes from the Italian wine produced in the city of Marsala in Sicily.

https://i2.wp.com/www.pantone.com/images/COY/2015/pages-Main/Pantone_Color_of_the_Year_Marsala_Color_Standards.jpgPANTONE Chip Drive in Marsala

In the Indian context, its more like a watered down and sun faded version of Gheru (brick red) minus the yellows.

Here are its vital statistics:
Pantone: 18-1438
Hex:  #955251
RGB: 149.82.81

Pics courtesy: Pantone website.


Design. Lost in translation?

A few days back I visited a blog which had the conscious effort of being “made”. While the intent of the developer was clear, which was to create a design community, one particular fastidious designer had commented below why the blog wasn’t serving its purpose. While the creator of the blog was positive in taking the criticism, I’m sure too many of such comments would not have served as discouragement and criticism. By the way, this blog was Indian and that context is important.

In India, there are many factions of design community.

There are those who practice pure “design”, which means everything that is done, should be evaluated on basis of some ten point agenda that they seem to have worked out in tandem. They live by their rule and methodology; creating something that only this community can understand. It has absolutely no relation with the general mass understanding of design, if there may even be so, in India. I’d had once “shamelessly” called it the “Bauhaus” effect, which somehow felt offensive to the professor who was preaching design to our group. I couldn’t help it. Circle, triangle and simplifications of that nature, are rather alien to the evolved Indian sensibilities. We left using such symbols in the 3000 BC. Identification: they are still arguing “form vs function” debates in classrooms.

The Aesthetic or trend keepers

“It has to be Art deco”, screamed the designer, “That is the trend.”

This designer would read the latest trend reports on twitter through a built in trend identifying sensor, attend the important colour (international) conferences and maybe sleep with a few pantone colour chips under the pillow. Ok, I’m exaggerating, but it would be close to that. This faction of designers (In India) would embrace the international trends (and classics) and try to vigorously add doses of the same into the Indian market. Whether the “little black dress” has any relevance in Indian society would be lost in the translation to rapidly imitate the sensibility of foreign glossies. (I’ve been guilty of this for years too!)

The Realists

Then there is the group of realists or pragmatics. Their only agenda is cost control. Would it be cheaper to produce if the ornamentation would be done away with? Or would it be cheaper to produce if the ornamentation was there? Would it be cheaper to product if we employed a designer? Or would it be cheaper if we did away with the design process? You get what I mean…?

The Eco warrior

Eco warriors represent that class of Indian designers who have been molded to think that to design anything non biodegradable is a waste of their time on earth. Most of us are eco sensitive, but the difference is the manner in which anything that is created is deliberated as being threat to nature. This is a section, we could actually do with some more . Identification: They are generally dressed in khadi from FabIndia and paper is their favorite medium.

The Businessman-Marketeer

Here is the faction which has captivated their audience by offering “design” through a big marketing trick. Just like the over used word “innovation”, they would use “design” or “designer” as a differentiator, non-withstanding the fact that they hardly employ a design sensibility nor a designer, or their pure design methodology that the purists were so proud of.They use the term “design” or “innovation” without understanding or believing in it because it brings good business. Identification: Glossy misleading advertisements claiming design, not corroborating with the product in hand. Widespread.

Next time you buy or use something, try to evaluate what could the designer have in the mind.Then, maybe you can decide if the product you are using has been designed well or it is echoing any of the thoughts above. Maybe some, maybe all. What about the product, which just sits there silently, helping you about without making “statements”? Maybe that is the ultimately made product and kudos to its designer.