Eight things you need to know about the next 50 years into Future

“…In the race to become consumers, producers, innovators , we often disregard where most of our resources are coming from” Continue reading Eight things you need to know about the next 50 years into Future


Lady In The Deluge

There is something about Calcutta which brings out the need for creative expression. The rain clouds over the sky for over fours months a year. Many times it rains when the sun is shining. Dull, dreary, this perhaps explains the slow pace of everything including traffic. The last week across the globe has been about floods. Everywhere. Typhoon. Tornado. Bursts of rain in Mumbai yet again, and of-course in Calcutta too. Who is the “Lady In The Deluge”? She seems to be an urban lady, dressed for a party. Wearing a cold shoulder dress, tattered at one sleeve. Her oversized … Continue reading Lady In The Deluge

How Colour Branding is working in Politics

Elections in India have become a huge gala of sound, noise and drama. Add the songs, events, digital marketing and you get a full 360 marketing campaign. Today’s public held swearing-in ceremony at the state capital Kolkata, was fashionable. The newly elected party had in huge doses, a political brand presence. It demonstrated people power, by the sheer number of human population surrounding the event and an association with a certain color scheme, liberally used in the decorations. For a State that boasts of as much  land territory and population as that of a small country ; a state language … Continue reading How Colour Branding is working in Politics

Baby steps to Branding a city

When these pictures were taken, the elections were in full swing in West Bengal, one of the eastern state of India. I gauge that the predominant Blue and white paint which is adorning each pavement, divider and most buildings, has been done in the recent past. And if you are traveling at night, be greeted by blue and white led lights twined around what would have been once, charming lampposts. Said to be reflective of the colors of the present ruling political party, it seems a bit overdone. Other hilarious such instances which can be recalled in other states is … Continue reading Baby steps to Branding a city

Visual Merchandising “on the go”

The culture of India is diverse and we seem to thrive in the diversity. Every time you travel to a new state, city, town or even a lane; you would be thronged by a sellers with various wares. In some cases though, the quality could be questionable, but our ingenious sellers find ways to display, present and sell their wares. Whether its a mobile shop “carried” from compartment to compartment of a local commuter train; or a pavement side display of something that would grab your attention, whether or not you require the products; your journey would be a moving … Continue reading Visual Merchandising “on the go”

How we “Make in India”

Nothing Happens unless something Moves. Albert Einstein. Last autumn, I got the opportunity to take a “Makers” workshop for a bunch of management students. They considered it as “craft” exercise. The aspect of making was new to some of them. We started with the material most familiar to them and many people across the world and that is Paper. For the next Makers Workshop we introduced Plastic and this time the group was clearer with their understanding of how to use a material The next trimester, we introduced a Hackathon competition and the brief was to use basic material such … Continue reading How we “Make in India”

Smarty Pants

If you were ask in India what is the current buzzword, supported by marketing efforts of course, you would get Make in India, Digital India, Smart Cities among some more floating on the social net. All of a sudden we are considering being “Smart”. Silently we whisper to each other “What is meant by Smart”? Is what is meant “Smart” by them the “Smart” we understand? (Do we really?) We then look up to the architects of the word and ask , “What is Smart?”. The self appointed architects reply with a mock shock, “You don’t know?… “See.” They point … Continue reading Smarty Pants

What’s the big deal about free Wifi in Delhi?

I posted this on my travel blog a week before and am re posting it here with some updates. This blog post may seem an aberration from my usual writings about travel and birds, but I believe governance (or if you would prefer the term: country management) is just like design, and the design of governance too needs design thinking skills, doses of imagination and critical thought. Not very long ago; five of us; Me, Myriam, Shashi, Mia, Eiman and another teammate of ours from Nepal; collaborated on an assignment to create the city budgeting for a hypothetical city of … Continue reading What’s the big deal about free Wifi in Delhi?