Last week I realised another truth about design.
Good design is like a photography angle.
A good “wide establishing shot” in which the concept has to be great.
A good ” medium shot“, in which the product has to be great.
And finally a good “close up” , in which the details have to be great.
Put all three together and Voila! You have good design. Take any one away or mess up the harmony and you have chaos.
So simply someone put it across and so easily it applied to design.