Gold consumption rate of China they say is around 700 metric tonnes compared to India’s 993 metric tonnes. China is poised to overtake India in gold consumption in 2012. It’s right now at the no. 2 position.
Are we really buying less gold? I guess so. For many years we prided ourselves as the largest consumers of the yellow metal. Enter year 2000. IT brings a revolution in our world. Do women pride themselves with a yellow shining necklace around their neck? Yawn! Do men really think they can woe a woman with gold? Double yawn!! 2010: Twitter. Facebook. I pod. I pad. I phone. Even the Mac is now the digital book and not the burger! Need I say more…..? the world just changed while you were asleep, Mr Jeweller!
Are we equipped for the next phase?
Let me tell you the story of a craftsman in a province…
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