Designing the Manager or Managing the designer?

The Wanderer


Often we hear the term Manager. Often we hear the profile “Designer”. Then there are the Designer Managers, a breed fast growing with the need of the industry to self structure. Senior management and HR try to fill this gap generally from the marketing or retail side, which they feel are better equipped at handling the management activities. But is it always effective?

Creative people are generally assumed to be Right brained. which means that their creative appreciation, sense of intuition is much stronger than that of the Left brained, who are supposed to be stronger in their sense of logic, analytical reasoning and deduction.

At design school, we were emphasized to use “both” the sides of the brain. through a technique called Lateral thinking propagated by Edward Bono. At the end of 3-4 years, designers were deemed capable to think both the creative as well as the logical. However…

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